So, why is it so hard to maintain a relationship with our clients post transaction? It's hard because we've created a mindset that following up and maintaining that relationship is selling. Society has given selling a negative connotation. In the 50'-70's, sales people were taught to "go after money that was theirs" and "That money that is in your pocket is mine and I'm gonna come get it". Movies like the "Wolf of Wall Street" show exactly this mentality. We struggle with that because we don't want to take on that same reputation as the car dealership. We don't want the reputation as a sales person.

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