asiCast 94: Quality over quantity in the attention economy

asiCast
17/07/2019 24 min
asiCast 94: Quality over quantity in the attention economy

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Episode Synopsis

Lumen has for a number of years used eye tracking to measure and predict visual engagement. This attention-tracking data was originally developed to help advertisers optimise their creative work but has now been developed to help assess the attention value of different media. In this asiCast Richard Marks speaks with…

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