asiCast 90: The new BARB contract – preparing for the next 10 years

asiCast
10/04/2019 28 min
asiCast 90: The new BARB contract – preparing for the next 10 years

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Episode Synopsis

In early April, BARB, the UK’s Television audience measurement currency, issued an RFP inviting tenders for two of its main research contracts. Drawing on priorities identified by its stakeholders and taking account of responses to its regular user survey, BARB’s CEO Justin Sampson outlines to our Research Director Richard Marks…

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