asiCast 87: It’s time to stress test hybrid measurement

asiCast
24/10/2018 15 min
asiCast 87: It’s time to stress test hybrid measurement

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Episode Synopsis

The development of hybrid measurement – combining digital census data with panel data – has made steady progress over the last few years and this progress has been tracked at our annual International Television & Video conference. In looking forward to the session he will be chairing at this year’s…

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