asiCast 86: The video advertising challenge

asiCast
22/10/2018 11 min
asiCast 86: The video advertising challenge

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Episode Synopsis

At last year’s asi conferences in Nice, Bob Hoffman (aka The AdContrarian), David Wheldon, President of the WFA and Andy Brown, Chairman and CEO of Kantar Media, discussed some of the challenges faced by advertisers and media agencies in the administration of their online spend and relations with the new…

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