asiCast 74: Optimising audience measurement for sport

asiCast
23/04/2018 13 min
asiCast 74: Optimising audience measurement for sport

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Episode Synopsis

When you’re in the business of evaluating sports rights you need to measure all forms of video however it is distributed. In this asiCast, asi’s Research Director, Richard Marks, talks with Klaus Michler, Managing Partner of Global MMK, about the main sources of data the company accesses for its world-wide…

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