asiCast 7 – Jill McGrath on advertising effectiveness

asiCast
20/10/2015 10 min
asiCast 7 – Jill McGrath on advertising effectiveness

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Episode Synopsis

A few weeks ago TAM Ireland and the IAPI (the Institute of Advertising Practitioners in Ireland) launched an initiative that seeks to evaluate the contribution advertising makes to company profitability. They based their approach on the methods developed and applied by the Institute of Practitioners of Advertising (IPA) in the…

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