asiCast 69 – Three possible futures for the industry currencies

06/03/2018 19 min
asiCast 69 – Three possible futures for the industry currencies

Listen "asiCast 69 – Three possible futures for the industry currencies"

Episode Synopsis

A short while ago GfK conducted a roundtable discussion into the views of industry players as to the likely future development of media currencies. Richard Marks, asi’s Research Director, starts off this interview by asking GfK’s Vice President of Media Measurement, Stefan Heremans, what it was that surprised him most…

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