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Listen "asiCast 54 – Real Time Experience Tracking"
Episode Synopsis
When Fiona Blades established MESH Experience some ten years ago, most tracking studies focused on TV advertising. She recognised that there weren’t any that measured all encounters people had with brands – whether paid, owned or earned. Without measuring these it would clearly be difficult to make sound marketing decisions.…
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asiCast 187: Introducing the Barb Data Hub
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