asiCast 53 – Richard Marks on the complexities of cross-platform measurement

asiCast
25/04/2017 13 min
asiCast 53 – Richard Marks on the complexities of cross-platform measurement

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Episode Synopsis

Just a couple of weeks ahead of the 2017 APAC Television & Video Conference in Singapore, asi’s Research Director Richard Marks highlights in this asiCast the most significant issues currently confronting the industry. As he remarks, many of these are common to all media. One of the most pressing problems…

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