asiCast 48 – Médiamétrie’s 4-screen measurement

asiCast
31/01/2017 16 min
asiCast 48 – Médiamétrie’s 4-screen measurement

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Episode Synopsis

In this asiCast our Research Director Richard Marks interviews Julien Rosanvallon, Director of the Television Department at Médiamétrie and Laurent Battais, Médiamétrie’s Chief Executive. Richard discusses with them the recent launch of their 4 screen service, using panel data and streaming census data to provide a detailed cross-platform performance profile…

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