asiCast 37 – Tess Alps has serious questions for agencies and advertisers

asiCast
06/09/2016 25 min
asiCast 37 – Tess Alps has serious questions for agencies and advertisers

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Episode Synopsis

Why are advertisers and their agencies misallocating substantial amounts of advertising spending based on questionable data? This question was raised recently by Tess Alps, Chair of Thinkbox, the marketing trade body for commercial TV in the UK. Her article can be read here and in this asiCast with our Research…

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