asiCast 30 – BARB UK viewing trends

asiCast
18/05/2016 19 min
asiCast 30 – BARB UK viewing trends

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Episode Synopsis

Last month BARB published its annual Viewing Report, shortly after the launch of what is to be a quarterly TV Landscape Report. As Justin Sampson, the CEO of BARB, explains to asi‘s Research Director Richard Marks, there has been a proliferation of data sources seeking to provide insights into the…

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