asiCast 24 – Taking the measure of India

asiCast
13/04/2016 11 min
asiCast 24 – Taking the measure of India

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Episode Synopsis

Romil Ramgarhia is the Chief Business Officer of BARC India and has overseen the introduction of its All India TV viewership data, starting with urban centres and progressing to rural areas – never before measured despite being responsible for close to 50% of the viewership universe. In this discussion with…

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