Episode Synopsis "asiCast 186: Streaming, advertising and the control of the Measurement Agenda"

How have the streamers been performing financially since they switched from pursuing growth to achieving profitability? Our Research Director Richard Marks interviews financial analyst Ian Whittaker, Managing Director of Liberty Sky Advisors – an interview we are publishing on a day Netflix makes history in the UK with its drama…

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More episodes of the podcast asiCast

• asiCast 189: Should broadcasters embrace YouTube?
• asiCast 188: Seeking consensus – the road to cross-media measurement
• asiCast 187: Introducing the Barb Data Hub
• asiCast 186: Streaming, advertising and the control of the Measurement Agenda
• asiCast 185: Sports, ‘75% Peak TV’ and the way ahead for streaming
• asiCast 184: The evolution of attention studies
• asiCast 183: Key messages from the 2024 asi International Conferences
• asiCast 182: Understanding attention across media
• asiCast 181: The Attention Economy – A Category Blueprint
• asiCast 180: Profit Ability 2 – TV’s role in performance marketing