Episode Synopsis "asiCast 180: Profit Ability 2 – TV’s role in performance marketing"

In recent years, especially post-pandemic, there has been a great deal of emphasis placed on performance marketing. In this asiCast our Research Director Richard Marks discusses with Thinkbox’s Director of Research and Planning, Matt Hill, how its Profit Ability 2 study seeks to address some of the misunderstandings that have…

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• asiCast 180: Profit Ability 2 – TV’s role in performance marketing