asiCast 172: Making the most of attention

asiCast
18/04/2024 31 min
asiCast 172: Making the most of attention

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Episode Synopsis

Are the different methods used to evaluate attention leading to confusion in the marketplace and is there a way to determine which to adopt? There are two approaches usually taken, with one making an assessment applying biometrics whilst the other applies measures of media quality. In a recent article in…

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