asiCast 171: Nielsen and YouTube expand measurement to CTVs

asiCast
09/04/2024 17 min
asiCast 171: Nielsen and YouTube expand measurement to CTVs

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Episode Synopsis

Nielsen is expanding its CTV measurement of YouTube into 11 markets so it seems an appropriate time to find out a little more about what the new service will provide. Our Research Director Richard Marks talks with Deirdre Thomas, Chief Product Officer at Nielsen Audience Measurement. Richard explores with Deirdre…

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