asiCast 165: What will be the consequences of Barb’s governance of CFlight?

asiCast
28/09/2023 23 min
asiCast 165: What will be the consequences of Barb’s governance of CFlight?

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Episode Synopsis

CFlight provides total deduplicated reach and frequency analysis of both linear and on-demand broadcaster campaigns and was originally introduced into the UK market by Sky. A couple of years ago this service was extended to include other UK broadcasters and recently it was announced that the oversight and governance of…

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