asiCast 159: Tracking the changing viewing habits of SVOD subscribers

asiCast
25/05/2023 21 min
asiCast 159: Tracking the changing viewing habits of SVOD subscribers

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Episode Synopsis

Understanding the viewing behaviour of subscribers to on-demand video can make a valuable contribution to data provided by industry currency services. In this interview Matt Ross, Managing Director of Digital i, talks to Richard Asquith about the company’s SoDA (Subscription on Demand Analytics) product. Initially launched to measure the behaviour…

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