asiCast 155: ‘Fit for TV’ – Barb Audiences expands its scope

asiCast
08/03/2023 26 min
asiCast 155: ‘Fit for TV’ – Barb Audiences expands its scope

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Episode Synopsis

How should Barb extend its measurement to include quality content on video sharing platforms? This was the question at the heart of the industry consultation the company’s CEO Justin Sampson announced would be undertaken at our conference last November in Nice. In this interview, our Research Director Richard Marks explores…

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