asiCast 153: Managing complexity – wider lessons from OOH measurement

asiCast
13/02/2023 24 min
asiCast 153: Managing complexity – wider lessons from OOH measurement

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Episode Synopsis

The challenges faced by those seeking to measure audiences become increasingly similar across all channels; differences in the approaches being taken are breaking down. In this asiCast our Research Director, Richard Marks, discusses with Denise Turner, Chief Executive of Route, the approaches OOH have developed to bring together complex data…

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