asiCast 147 Conference Preview: Synthetic data and virtual IDs

asiCast
17/10/2022 17 min
asiCast 147 Conference Preview: Synthetic data and virtual IDs

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Episode Synopsis

The volume of data now available to us from different devices, together with the need to protect peoples’ privacy, has made understanding audience behaviour extremely difficult. Increasingly the industry has been turning towards the use of synthetic data to enhance the modelling of audiences and bring together different data sets…

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