asiCast 142: Cross-media, alt. currencies and the challenge of global standards

asiCast
22/09/2022 35 min
asiCast 142: Cross-media, alt. currencies and the challenge of global standards

Listen "asiCast 142: Cross-media, alt. currencies and the challenge of global standards"

Descargar episodio Ver en sitio original

Episode Synopsis

The significance and influence of the Media Ratings Council (MRC) in the US is well-known, but it is increasingly receiving world-wide attention and interest following the launch of the cross-media initiative of the WFA and the projects undertaken by the ANA in the States and ISBA in the UK. George…

More episodes of the podcast asiCast

asiCast Special Edition: Measurement in 2030, Panel #3 – the future of currencies 11/11/2025
asiCast 193: Unexpected friends? – YouTube, TikTok and broadcasters 31/10/2025
asiCast 192: Measuring YouTube – towards a media measurement loop? 13/10/2025
asiCast 191: MRC – perception and reality 31/07/2025
asiCast Special Edition: Measurement in 2030, Panel #2 – skills and structure 25/06/2025
asiCast 190: Is the era of US creative dominance about to end? 12/06/2025
asiCast Special Edition: Measurement in 2030, Panel #1 28/05/2025
asiCast 189: Should broadcasters embrace YouTube? 01/05/2025
asiCast 188: Seeking consensus – the road to cross-media measurement 15/04/2025
asiCast 187: Introducing the Barb Data Hub 01/04/2025
© 2003-2025 ZARZA | AHEAD OF OUR TIME
privacy policy
In God we trust In God we trust
PreSales Questions? Click Here
or call our toll-free line at +1-888-5002068 Miami, Florida, USA