asiCast 141: Market modelling – from measurement to effectiveness

asiCast
15/09/2022 19 min
asiCast 141: Market modelling – from measurement to effectiveness

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Episode Synopsis

Media spend is typically assessed in terms of audiences – the numbers reached, ratings bought and CPMs achieved serving as proxies for business success. Yet, although market modelling can often provide a more adequate assessment, it’s use is not as widespread as perhaps it should be. In this asiCast, Brian…

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