asiCast 131: US media measurement – the state of play

asiCast
25/10/2021 27 min
asiCast 131: US media measurement – the state of play

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Episode Synopsis

The media measurement community in the US has been in a certain amount of turmoil in recent weeks. In this asiCast our Research Director, Richard Marks, asks Jane Clarke, Managing Director of the Coalition for Innovative Media Measurement (CIMM), to explain some of the reasons for this. CIMM has been…

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