asiCast 129: Online measurement in Australia – a new beginning

asiCast
21/09/2021 21 min
asiCast 129: Online measurement in Australia – a new beginning

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Episode Synopsis

Shortly after the announcement that Ipsos had been appointed to measure digital audiences in Australia, Ian Garland, Managing Director of Milton Data, interviewed Gai Le Roy, CEO of the IAB Australia. Will the new service operate like a JIC, where the IAB owns the service and markets the data, or…

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