asiCast 114: Project Origin – where are we now?

asiCast
24/09/2020 37 min
asiCast 114: Project Origin – where are we now?

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Episode Synopsis

The long-awaited WFA Guidelines for cross-media measurement have now been released into the public domain after an extended period of consultation. Project Origin is the UK initiative led by the ISBA which aims to put these guidelines into practice. Launched last November at our annual International Television & Video Conference…

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