asiCast 103: The new UKOM contract – a step towards a cross-media measurement solution?

asiCast
24/01/2020 24 min
asiCast 103: The new UKOM contract – a step towards a cross-media measurement solution?

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Episode Synopsis

Earlier this month we reported on the new contract for UK Online Measurement (UKOM) that has been awarded to Ipsos. We suggested at the time that this could play a significant role in any moves towards development of cross-media measurement – not least because a single-source multi-device panel will provide…

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