Entrepreneur and investor Josh Lowrey sits down for a raw, funny, and deeply honest conversation about winning, losing, and why your mindset is your most valuable asset. From leaving his family business out of sheer grit to scaling a portfolio of companies that once hit 1,800 employees, Josh unpacks the seasons of ambition—chip-on-the-shoulder beginnings, hard resets, faith, and the discipline it takes to keep going when no one is coming to save you. You'll hear how he learned to set 10× goals and reverse-engineer them, protect his energy by ejecting negativity fast, and transition from scrappy founder to builder of leaders. There's plenty of color too—like almost doing a national donut tour, 4:30 a.m. routines, a hailstorm at 14,000 feet, and why you can't live on the mountaintop. In this episode: How spite sparked entrepreneurship—and why "winning" needed a new definition The moment he realized no one is coming to save you (and what to do next) Surviving an oil crash, COVID, and six years of headwinds without quitting Morning discipline, energy boundaries, and avoiding negativity at all costs From visionary to organization builder: finding the right integrators (Rocket Fuel) Paying it forward: creating owners, not employees Faith, family, Young Life, and leading under pressure without spreading panic The mountaintop vs. the valley: why you recharge up high but live down below The playbook: set your biggest goal, multiply by 10, and build the structure to get there If you're a founder, operator, or anyone who feels the weight of responsibility, this one's a masterclass in mindset, leadership, and building companies (and people) that last. Follow Ashes to Apex on Instagram, TikTok, YouTube, and wherever you get your podcasts.

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