Tech Stack: Google Chrome Sell-Off - Episode 93

18/12/2024 9 min Episodio 93
Tech Stack: Google Chrome Sell-Off - Episode 93

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Episode Synopsis

Google has been found in violation of U.S. anti-trust laws, and now it's time for ... "the punishment." We walk through what the case means, what the Department of Justice is proposing for a penalty, and whether firms need to start changing their digital strategies in anticipation of the outcome. Highlights The four prongs of the DOJ's proposed punishment The timeline for the court's decision and implementation Why the ultimate outcome shouldn't drastically impact marketing The importance of creating a good user experience and search optimization regardless of platform Why a "marketing mix" is vital for business growth Episode Resources: The Court's decision in US v. Google Connect with Brian Jones and Patience Jones https://graphicmachine.com/ https://www.linkedin.com/company/graphicmachine/ https://www.linkedin.com/in/brian-jones-graphicmachine/ https://www.linkedin.com/in/patiencejones/