Listen "Message in a Bubble - Episode 51"
Episode Synopsis
You've got so many great things to say about your firm - but are you saying them in a way that any of your prospects are listening or care? It's easy to slip into the mode of talking to the same small group of people without even realizing it. What we talk about and the way we say it has a direct effect on who - and how - people hear the message. Over time, you can inadvertently end up living in a marketing bubble. In this episode, we talk about how to recognize if that's happened and how to change. Highlights How being in a bubble can hurt you What happens when your preferences get in the way of making progress How to use testing and data to make sure your message isn't too insular The times it makes sense to intentionally create a bubble Episode Resource Connect with Brian Jones and Patience Jones https://graphicmachine.com/ https://www.linkedin.com/company/graphicmachine/ https://www.linkedin.com/in/brian-jones-graphicmachine/ https://www.linkedin.com/in/patiencejones/
More episodes of the podcast As Built
Communicating Across Generations
14/01/2026
Navigating an Acquisition
03/12/2025
Being Honest About Sustainability
30/10/2025
How to Make the Most of Award Opportunities
22/10/2025
Is SEO Still a Thing?
15/10/2025
Dynamist: How to Think About Visual Content
08/10/2025
Social Media for Architects - Episode 111
10/09/2025
Multi-Generational Marketing – Episode 110
03/09/2025
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.