Happy Tuesday!Look out for our email about some exciting news coming soon!We talk a lot about marketing, good content, etc but there are suggested steps that make a difference so let’s look at those so we don’t inadvertently encourage you to get ahead of yourself.Commerce-enabled website in place and dialedWebsite actively managed - updated regularly, information helpful to your customersThis is when the content we so often speak of first comes inHelp your customers shop the way they want for the products they care aboutStay top of mind for your customers - automated email campaigns based on purchasesMarket to your existing customers - promotional email marketing campaignsTake advantage of free shopping functionality from GoogleAllocate monthly budget for paid adsNBDA webinar encouraging retailers to use ecommerce and technology - Specialty Bicycle Retail Study WebinarStatement from a presenter, "See your website as another salesperson, makes the cost seem much more affordable. Part of your sales force. Website needs to be as current and up-to-date as your salespeople. What do you need to move? What's new? What is most profitable?"Tech Tip: Payment Methods - more is better for consumersWePay, PayPal, and Klarna work well togetherBe sure to email your questions to [email protected]. We read all emails sent and we look forward to hearing from you.If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected] Us on LinkedInRyan Atkinson, President + Co-OwnerMark Still, Business DevelopmentWe also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

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