Ryan is back with us after some travel, but he's not done yet! There are a few more trade shows and industry gatherings on the horizon, and he'll be presenting at most of them. We talk about those shows and the state of the bicycle industry, and the vibe and attitude of the dealers Ryan is meeting at shows like CABDA.CABDA MidwestSplit, dealers looking to diversity with ecommerce growthDealers looking for foot trafficUniversal interest in Google advertisingLot of POS conversationsLot of praise for our customer service team Seminars for CABDA and with suppliers like Specialized, QBP, and J&BCABDA WestDay early for the NBDA retailer summitHeather and her team host important conversations2 days of CABDA connecting with largely western dealersVibe from Chicago was optimisticHoping for the same thingBicycle Leadership Conference next weekPeopleForBikesSenior management from suppliersWeighty topics like finance, forecasting, and government policySustainability, ridership, and health benefits of cyclingOn a panel discussion reviewing 2024 data and looking aheadReal discussions will happen off the stageExpect to learn a lot about sentiment and expectationsOnline salesLast year online sales on Workstand outpaced the overall IBD space2025 is off to a good startUp 7% through the end of FebruaryLargely driven by twice as many electric bikes sold online YTDSite traffic is -12% suggesting a drop in shopping activityElectric bikes are driving up average order size and revenue per sessionMake sure you’re actively marketing your electric bikes onlineConsumers are buyingOptimism for the springOverall economy and consumers are uncertainBike shops on the whole are running business leanGotta keep energy levels up to keep staff motivatedBe ready to be busyDo the work to get busyRamp up marketing to get foot traffic and try to get some momentumLean into the categories that are movingElectric bikesClass 2Class 3 road and mountainAluminum drop bar bikesMarket your service department starting nowBe sure to email your questions to [email protected]. We read all emails sent and we look forward to hearing from you.If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected] Us on LinkedInRyan Atkinson, President + Co-OwnerMark Still, Business DevelopmentWe also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

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