What do you think of when you hear, Google? It's complicated, right? That's why we brought our in-house Google expert, Jack, in. He takes us through some of the work we do with bicycle retailers using both free and paid Google applications to promote their businesses, grow their customer base, and sell more. You may not use everything Google in your store and not everything with the Google name on it is necessary. Jack talks about the key apps that matter - Google My Business, Google Merchant Center, Google Ads, and Google Analytics and he also tells us why we don't need to be so worried about Google Search Console and Google Tag Manager.Google shopping is adding sales to local bike shop retailers more than ever before these days. With the inventory challenges facing retailers, being able to focus on available products both in-store and sitting in multiple warehouses has been a strategic advantage to those working with Google Ads.If you have any questions about the topics discussed in this episode of Up Next, schedule a time to meet with Mark Still here or email [email protected]. You can also review these resources from the SmartEtailing Help Center:https://www.smartetailing.com/help/google-analyticshttps://www.smartetailing.com/help/google-shoppinghttps://www.smartetailing.com/help/google-merchant-center-setup-guideWe also publish Up Next on our YouTube channel if you'd like to watch while you listen. Here is our Up Next playlist and a link to this episode.#bikeshopwebsites #bikeshopmarketingBe sure to email your questions to [email protected]. We read all emails sent, and we look forward to hearing from you.If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected] Us on LinkedInMark Still, Senior Business DevelopmentDavid Martinez, Key Accounts AdvisorWe also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

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