Tips for how AI can help in retail - what other ways are you using AI?Great brainstorming partner Start with clear goals Ask for specific resultsUse to break a big project or some event planning into easy action itemsAI tools within other applications are an easy way to begin to experiment - Apple Intelligence, email apps, text apps, etc, GrammarlyWarnings and pitfalls merchants should be aware ofImages of people and bicycles are hard for AIAvoid the uncanny valley:/ - it’s close but not reallyDon’t forget to edit - inject your personality and unique voiceRemember that if you can prompt an AI to create something that you use to represent you or your business, anyone else can do that. Don’t let the machine run unchecked, unintended consequences abound.Here is the experiment Suzie did so you can try it yourself. Let us know how it goes!Prompt: What are good dos and don'ts for small businesses interested in leveraging AI for help with marketing? Using AI for marketing can be a game-changer for small businesses, offering tools to boost personalization, streamline operations, and make data-driven decisions. Here are some do’s and don’ts to guide you in implementing AI effectively.Do’sDo Start with Clear GoalsDo Use AI to Enhance PersonalizationDo Focus on High-Impact Channels FirstDo Leverage Customer Data ResponsiblyDo Experiment with Predictive AnalyticsDo Train Your TeamDon’tsDon’t Automate EverythingDon’t Rely Solely on AI for Content CreationDon’t Ignore Data Privacy RegulationsDon’t Expect Immediate ResultsDon’t Neglect TestingDon’t Overlook CostsBonus: Tools to ExploreEmail and Social Media AutomationBy following these tips, your small business can harness AI’s potential effectively without sacrificing the authenticity and trust you’ve built with your customers.Be sure to email your questions to [email protected]. We read all emails sent and we look forward to hearing from you.If you're a Workstand client with questions about your subscription, email [email protected] or call 303-527-0676 x 1. If you are not currently a Workstand client with questions about how our programs work, email [email protected] Us on LinkedInRyan Atkinson, President + Co-OwnerMark Still, Business DevelopmentWe also publish Around the Workstand on our YouTube channel if you'd like to watch while you listen. Here is our Around the Workstand playlist.If you have any questions about the topics discussed in this episode of Around the Workstand or if you have ideas for new topics we can cover, schedule a time to meet with Mark Still here or email [email protected].

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