Two seasoned Arizona REALTORS® share how specializing in niche real estate markets helped them stand out and build thriving businesses by going deep instead of broad right from the start.Michelle Shelton and Al Anderson break down the power of lifestyle-focused real estate through their niches: horse properties and golf communities. They share actionable advice on identifying and reaching your niche audience so you can consistently work with your ideal clients (whether they're beginner equestrians or Canadian snowbirds). If you're a new agent or a REALTOR® looking to specialize, you won't want to miss this.

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