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Listen "The Risk-averse Approach to A Dozen Cousins"
Episode Synopsis
Ibraheem Basir started his career at General Mills, where he worked on iconic brands like Annie’s and had the opportunity to learn about sourcing and ingredient quality—and that’s when the idea for A Dozen Cousins. Ibraheem wanted to make food that was good for people and that also evoked the same feelings he associated with his childhood. At first, the business was bringing in enough to cover rent, but what Ibraheem really needed was to get into retail. And then this happened.
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