On the first episode, Jesse is joined by Jessica Creces and Nick O'Brien from Cineplex Digital Media to discuss why a cinema operator should be the voice of reason when it comes to building in-store retail media networks, the challenges that they've faced in the Canadian market, but also the opportunities they've discovered in tying together the customer journey between movies, shopping centres, retail, and owning one of the largest loyalty programs in Canada. Hope you enjoy!

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