Company: Alder & Co.Owners: Mal AlderYear Started: 2018Employees: 1-10 What happens when a creative writer with anxiety takes a leap into agency ownership? In this episode, Mal Alder shares her journey from newsroom intern to founder of a growing digital marketing agency. Learn how personal growth, client trust, and doing honest work became the foundation for long-term success.Key TakeawaysThe surprising benefit of acknowledging anxiety as a business ownerWhy transparency and trackable results matter more than buzzwordsA flexible approach to retainers that clients actually preferHow being selective about services leads to better client outcomesWhy focusing on your own marketing presence isn’t selfish, it’s strategic

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