Company: Solinity MarketingOwners: Sara MitchellYear Started: 2020Employees: 11-25 She was chasing ESPN dreams and even ended up in a Burt Reynolds film but when the pandemic hit, Sarah Mitchell launched a full-service marketing agency in one of the least glamorous industries: senior living. In this episode, she shares how a storytelling background and a love for people helped her turn crisis into momentum and why purpose matters more than buzzwords.Key TakeawaysThe unexpected upside of launching an agency in the middle of a pandemicWhy hiring fast is tempting but building the right team matters moreHow storytelling became her agency’s edge in a highly regulated industryA creative way her team keeps company culture alive (hint: stairs and Spartan races)The overlooked power of purpose in running an agenncy

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