Company: Criterion BOwners: Jon SimpsonYear Started: 2008Employees: 1-10 What happens when you walk away from the clients keeping your agency alive? Jon Simpson made a bold decision to cut ties with all subcontracted agency work and nearly lost everything. In this episode, he shares the high-stakes pivot, the fallout that followed, and the surprising recovery that transformed his agency into a profitable, focused business.Key TakeawaysWhy Jon fired all his agency clients and what happened nextThe critical mistake that led to laying off 13 employees in one dayHow shifting to a retainer model saved his businessHow to rebuild from zero with a leaner, stronger agency

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