Company: Cascade CommunicationsOwners: Jennifer FortneyYear Started: 2001Employees: 1-10 What do cocktails, James Blunt, and media training have in common?In this episode of An Agency Story, Jennifer Fortney shares how her background in broadcast journalism, a spontaneous band performance, and a little green cocktail helped launch Cascade Communications. We explore what it takes to build a long-lasting PR agency grounded in storytelling, adaptability, and entrepreneurial grit.Key TakeawaysWhy credibility and curiosity matter more than credentials in winning big clientsHow the Appletini became a surprising catalyst for a PR waveThe biggest mindset shift needed to go from agency employee to founderA simple method Jennifer used to turn a workshop deck into a published bookWhy personal brand matters and how agency owners often overlook it

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