Company: Bear Icebox Communications Owners: Bob Spoerl & DeAnna SpoerlYear Started: 2016Employees: 1-10What happens when a marriage, a failed franchise, and a bold leap into PR all collide? In this episode, Bob and DeAnna Spoerl of Bear Icebox Communications share their honest journey from bankruptcy to building an agency together. Hear how they navigated business, parenting, and partnership while building something that finally felt right.Key TakeawaysWhy their first business failed and what they did differently the second timeThe sales mistake that nearly stalled their agency (and how DeAnna fixed it)How to work with your spouse without driving each other crazyThe overlooked benefit of treating your team like humans, not hustlersWhat entrepreneurs really learn when they lose everything

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