Company: CopelloOwners: Carolina CopelloYear Started: 2011Employees: 1-10 What does it take to build a thriving PR agency with zero formal training? In this episode, Carolina Copello shares her bold leap from the corporate world to founding Copello, a boutique communications agency serving Latin America and U.S. Hispanic markets. Her journey proves that trusting your instincts, staying lean, and putting people first can lead to a decade of client loyalty and business success.Inside this episode:How trusting your gut (not a 10-year plan) can pay off in businessWhy staying lean gave her an edge over traditional agenciesHow she turned early coffee chats into 10-year client relationshipsThe hidden challenges of solo entrepreneurship (and how she navigates them)Her vision for Global Latinas and what she wishes more agency founders didWant a more clarity and control for your agency in 2026? I have three coaching spots available. Let’s see if one is right for you. Visit AnAgencyStory.com and click “Let’s Talk.”

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