Company: Trace Brand BuildingOwners: Tracey Felicidade JonesYear Started: 2022Employees: 1-10What do a cross-country road trip in an old ambulance and global brand strategy have in common? Tracey Felicidade Jones, founder of Trace Brand Building, shares her wild entrepreneurial journey from escaping danger in South Africa to building a purpose-driven agency in the U.S.Inside this episode:How Tracey built an international agency rooted in clarity, creativity, and courageWhy visual equity is a must-have for brands that want to be rememberedThe common branding mistake that leads to costly reworkHow brand archetypes shape messaging—and why your agency should lean into themA global perspective on doing business and what the U.S. gets surprisingly right

Ver todos los episodios