Chris Parente of Story Tech Consulting joins host Mark Amtower on this week's Amtower Off Center for a wide ranging discussion on B2G content.Topics discussed include:
The value of a content calendar
Developing your own/your company POV
Listening when customers and prospects talk as they are often telling you what they want to hear back from you
Where to share your content
Some caveats about using AI to generate content
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