Text Amplifiz PodcastCaitlin Nguyen has more than 25 years experience in Digital & Customer centric innovations primarily in Pharma and MedTech, she worked in RX (prescription medicines), OTC (Over the Counter Meds) & Consumer Health segments. Caitlin is a genuine, inspiring & empathetic digital transformation and tech-driven marketing and commercial Leader with vast experience across Asia-Pacific, Europe and USA, specialising in digital business transformation in developed and emerging markets. Caitlin is currently leading Digital Customer Engagement, omnichannel & E-Commerce for one of the Leading provider of the Industry (follow Caitlin on LinkedIn at: https://www.linkedin.com/in/hcaitlinnguyen/) and previously worked for Philips, Sanofi, Fonterra...  In this episode Caitlin & Guillaume discuss e-commerce for Pharma, What is in for the Industry providers, What is in for Patients, what is in for Doctors & Healthcare Professionals at large, what is in for the distributors, Pharmacists and the overall supply-chain and medicine eco-system. They talk about how the overall Pharma value chain can change thanks to e-commerce as well as concrete Market potential examples for e-commerce, driving innovations in the Industry, addressing the skills-gap & defining a new model and playbook for Industry Professionals to follow.Whether you are a Pharmaceutical, Medical Device, MedTech, BioTech, Healthcare professional or Pharmacist/Distributor, Supply-chain or an Entrepreneur, Business Leader, patient looking for information on a significant evolution of patient-care, you will find this video with Caitlin Nguyen very insightful!🟩 E-commerce, a game changer for Pharma, Doctors & Patients?🕓Timestamps:0:00 Intro 0:27 Get to know Caitlin Nguyen1:06 E-Commerce, a strategic innovation in Pharma?2:37 Why Pharma should look into e-commerce?5:29 E-commerce, What is in for Doctors?07:47 E-commerce a threat to traditional supply-chain/Distribution?10:35 Let's talk about some Market's potential13:53 How to address the skills gap and get started in e-commerce? 18:05 Reflection & advice to younger-selfSupport the show

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