Text Amplifiz PodcastWe break down the concrete steps an innovative Omnichannel Marketing Director at BD (Becton Dickinson, a global leader in Medical Devices and Medical Technologies) and his Team took to build a first-in-class Omnichannel Marketing Excellence Operations engine providing value to HCPs (Healthcare Professionals) and impacting positively the topline of BD across 10 different Divisions/Business Units and 13 Regional Markets.Nicolas Bargas (follow Nicolas LinkedIn page at https://www.linkedin.com/in/nicolasbargas/) has a track record in both Pharmaceuticals and MedTech in driving Digital Commercial innovations and enabling Organisations and teams to better deliver value and impact to Customers and Businesses.On this podcast we discuss:- Do’s & don’ts for Change Management, co-creating and aligning marketing and Sales professionals-  What operational success looks like internally in MedTech MNCs and how to prove impact- Value vs. Channels: If your customer doesn't care about your "omnichannel" setup, what should you focus on instead?- The New Differentiator: When AI makes perfect delivery table stakes, it's not the channel that makes you stand out—it's the story, the emotional connection, and the trust in your brandAI & Your Team: To future-proof our roles, we need to be part of the group that disrupts, not the group being disrupted.If you're a professional looking for tangible guidance on B2B Marketing in the MedTech or Life Science space, this Podcast is for you.Please share your thoughts, comments, questions and don't forget to subscribe to Amplifiz for more experts' insights.Support the show

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