A few billionaire-owned monopolies use unregulated secret algorithms to govern our entire experience of the digital world. It's reminiscent of how big tobacco genetically engineered their crops to have twice the nicotine levels. But this time they've even tricked us into creating the lure, beckoning us into their matrix. We're well-advised to become as media literate as possible. In this episode we get black belt training from a true master of understanding technology's impact on human nature, Marshall McCluhan. This is a companion piece to Episode 4: Should Society Own Its Social Media. But you can devour them in either order. 
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